Earned / Shared / Owned
At Today's Marketplace (TMP), our first responsibility as an editorial content provider to financial news platforms is to identify a compelling story from a public company. The earned distribution utilized by TMP relies on the story's ability to engage a national business audience. TMP's distribution is a strategic blend of earned, shared, owned, and integrated media distribution to the most frequented investor news media outlets.
C-Suite Interview Media Package
TMP's content is distributed to each of the following platforms. TMP utilizes the ESO model to ensure our content builds authority and credibility as we reach targeted audiences across the financial and investor news landscape.
Refinitive Eikon Terminal
Financial news platform with 300,000 subscribers including 2,500 Journalists.
Editorial Systems
Utilized by 9 of the top 10 MSOs and over 100 cable & telco TV operators serving over 50 million U.S. households.
The Today's Marketplace interview series with C-Suite experts from Public companies is loaded into the Reuters subscription based financial and investor software terminal called Refinitive Eikon. Eikon currently has 300,000 financial professional subscribers including 2,500 Journalists. Each TMP Business Report is accessbile on the terminal through a Ticker search or a meta-data search.
The same C-Suite interviews from Today's Marketplace can be found on the Bloomberg Terminal. Bloomberg is the industry leading financial software platform with 325,000 financial / trading professional subscribers. Listing on the Bloomberg Terminal also carries the benefit of being posted on Bloomberg.com along with their exclusive market news, in-depth analysis, and insightful commentary on important market issues. Each TMP interview is accessbile on the terminal through a Ticker search or a meta-data search.
The TMP C-Suite interview content is also pushed out to leading Financial news websites such as Yahoo Finance, Market Insider, 24/7 Wall St, CNN Money, the Associated Press, and Entrepreneur.com. The viewership reached is a highly targeted audience of business, financial, investment banks, sell-side analysts, asset managers, wealth managers, independent research firms, entrepreneur, media firms, and corporations.
The ESO strategy deployed by TMP utilizes our journalist credentials to submit content directly to news servers along with targeted syndication relationships, and integration placement.
Each participating company will receive a Non-Exclusive License Right to utilize the interview. TMP will provide an HD master video to the IR, PR, and Communications firms representing the companies featured on Today's Marketplace for use on social media or other publishing platforms.
Through our partnership with eductional publishers, Today's Marketplace is offered to public and academic libraries worldwide reaching the next generation of business leaders. These publishers have curated discipline-focused, primary-source collections of streaming media for learning and research. TMP is passionate about creating supplemental educational online resources for business schools that assist scholars and students discover and learn.
Editorial Channels
TMP distributes the C-Suite interviews for earned media pickup to business and financial networks such as Yahoo Finance,Bloomberg, CNN Money, and Market Insider but our interview videos can also be found on ABC, NBC, CBS, and other business news websites via our media embedded press releases. TMP pushes our content to daily content servers belonging to the top MSO's such as AT&T and Verizon. These networks provide targeted exposure to local viewerships interested in technology, innovation, and commerce.
The editorial distribution provided to Today's Marketplace is based on our ability to source, produce and deliver independent business stories from companies of interest.
Bloomberg & Refinitive Eikon
These terminals are unprecedented platforms presenting transparent news for financial institutions, media and research organizations to reach the global financial community.
These two financial terminals carry exclusive multimedia programming including interviews with key newsmakers, in-depth analysis, and insightful commentary on important market issues. Together, these two terminals currently have more than 600,000 financial professional and Journalist subscribers.
Multiple Distribution Points
Today's Market Place reaches a targeted audience of investors and business decision makers through a variety of narrow cast distribution relationships. Each TMP report is individually evaluated for distribution to the following platforms:
- Bloomberg Terminal
- Reuters Eikon Terminal
- Yahoo Finance
- Associated Press
- Market Insider
- Bloomberg.com
- Entrepreneur.com
- Local News Channel websites
- World Library Catalog
- OPTIONAL DISTRIBUTION:
- Integrated Media Opportunities
TMP's editorial interview package is listed above. Additional exposure opportunities are listed below.
Optional Media Placement
In addition to the ESO package listed above, stories can receive further exposure through social media campaigns and traditional placement on TV, Radio, and Print.
Featured Content
Includes custom content creation for Industry Events, Tradeshows, Roadshow Productions, and website video content.
Television
TV media distribution consists of Network, Cable, VOD, Syndicated Programming, Linear, OTT, and Streaming platforms.
Radio
TMP provides creative production and radio media placement including National, Network, Syndicated, Spot, Streaming, and Satellite. .
TMP writing capabilities provides access to Print distribution which consist of placement in Magazines, Newspapers, and Inserts.
Digital
TMP provides digital campaign support across Mobile, Social, Search, Display, Location-Based, Native, and Re-targeting.
Scholarly Journals
TMP Medical & Science interviews published inside 4,500 Journals from 300 publishers visited by 3 Million subscribers.
Outdoor (OOH)
TMP provides creative design and placement of Billboards, Transit, Street, Large Format, Airport, and On-premise media purchase.