Earned / Shared / Owned
At Today's Marketplace (TMP), our first responsibility as an editorial content provider to financial news platforms is to identify a compelling story from a public company. The earned distribution utilized by TMP relies on the story's ability to engage a national business audience. TMP's distribution is a strategic blend of earned, shared, owned, and integrated media distribution to the most frequented investor news media outlets.
C-Suite Interview Media Package
TMP's content is distributed to each of the following platforms. TMP utilizes the ESO model to ensure our content builds authority and credibility as we reach targeted audiences across the financial and investor news landscape.
Reuters Eikon Terminal
Financial news platform with 300,000 subscribers including 2,500 Journalists.
Editorial Systems
Scholarly journal publication integration & upload to 100 editorial servers utilized by local news directors each day.
The Today's Marketplace interview series with C-Suite experts from Public companies is loaded into the Reuters subscription based financial and investor software terminal called Refinitive Eikon. Eikon currently has 300,000 financial professional subscribers including 2,500 Journalists. Each TMP Business Report is accessbile on the terminal through a Ticker search or a meta-data search.
The same C-Suite interviews from Today's Marketplace can be found on the Bloomberg Terminal. Bloomberg is the industry leading financial software platform with 325,000 financial / trading professional subscribers. Listing on the Bloomberg Terminal also carries the benefit of being posted on Bloomberg.com along with their exclusive market news, in-depth analysis, and insightful commentary on important market issues. Each TMP interview is accessbile on the terminal through a Ticker search or a meta-data search.
The TMP C-Suite interview content is also pushed out to leading Financial news websites such as Yahoo Finance, Market Insider, 24/7 Wall St, the Associated Press, and Entrepreneure.com. The viewership reached is a highly targeted audience of business, financial, investment banks, sell-side analysts, asset managers, wealth managers, independent research firms, entrepreneur, media firms, and corporations.
The ESO strategy deployed by TMP utilizes our journalist credentials to submit content directly to news servers along with targeted syndication relationships, and integration placement.
Through our partnership with eductional publishers, Today's Marketplace is offered to public and academic libraries worldwide. Today's Marketplace is part of a comprehensive streaming database of movies, music, television, history and news. This video database is the most up-to-date and relevant content for the academic, library and public community.
These publishers have curated, discipline-focused, primary-source collections, websites and streaming media for learning and research. TMP is passionate about creating supplemental educational online resources for business schools that help scholars and students discover and learn.
Editorial Channels
TMP distributes editorial content to American business and financial networks such Yahoo Finance, Market Insider, and Bloomberg but our interview videos and news releases can be found on ABC, NBC, CBS, and other business news websites. TMP also shares our content on daily news content servers belonging to the top MSO's such as AT&T and Verizon. These networks provide targeted exposure to local viewerships interested in technology, innovation, and commerce. For selected stories about American entrepreneurs or researchers, TMP also distributes content to the U.S. Government's Voice of America with a global reach of more than 300 million television households worldwide with a weekly viewership of 30 million adults.
The editorial distribution provided to Today's Marketplace is based on our ability to source, produce and deliver independent business stories from companies of interest.
Bloomberg & Reuters Eikon
These terminals are unprecedented platforms presenting transparent news for financial institutions, media and research organizations to reach the global financial community.
Both of these terminals carry exclusive multimedia programming including interviews with key newsmakers, in-depth analysis and insightful commentary on important market issues. Both terminals currently have more than 300,000 financial professional and Journalist subscribers.
Multiple Distribution Points
Today's Market Place reaches a targeted audience of investors and business decision makers through a variety of narrow cast distribution relationships. Each TMP report is individually evaluated for distribution to the following platforms:
- Bloomberg Terminal
- Reuters Eikon Terminal
- Yahoo Finance
- Associated Press
- Market Insider
- Bloomberg.com
- Entrepreneur.com
- Local News Channel websites
- World Library Catalog
- OPTIONAL DISTRIBUTION:
- 2,500 Scholoarly Electronic Journals
- Integrated Media Opportunities
TMP's editorial interview package is listed above. Additional exposure opportunities are listed below.
Optional Media Placement
In addition to the ESO package listed above, stories can receive further exposure through social media campaigns and traditional placement on TV, Radio, and Print.
Scholarly Journals
TMP Medical & Science interviews published inside 4,500 Journals from 300 publishers visited by 3 Million subscribers.
Featured Content
Includes custom content creation for Industry Events, Tradeshows, Roadshow Productions, and website video content.
Digital
TMP provides digital campaign support across Mobile, Social, Search, Display, Location-Based, Native, and Re-targeting.
Television
TV media distribution consists of Network, Cable, VOD, Syndicated Programming, Linear, OTT, and Streaming platforms.
Radio
TMP provides creative production and radio media placement including National, Network, Syndicated, Spot, Streaming, and Satellite. .
TMP writing capabilities provides access to Print distribution which consist of placement in Magazines, Newspapers, and Inserts.
Outdoor (OOH)
TMP provides creative design and placement of Billboards, Transit, Street, Large Format, Airport, and On-premise media purchase.