Modern Content TMP Media Strategy Review
The Influence Funnel Case Study
Modern Content Strategies focuses on deep audience understanding, quality of content over quantity, multi-channel distribution (especially short-form video), all while building trust through transparency and purpose-driven narratives to stand out in a media-saturated world. Research emphasizes knowing your audience's pain points and consumption habits (e.g., streaming, TV broadcast) across various devices and platforms, using data to map content to the viewer route, and proving expertise through consistent, valuable, and authentic content.
Terminal Subscribers & Journalists
- Watch TMP on Refinitiv
- Eikon Overview PDF
- 400,000 End Users
- 2,500 Journalists
- LSEG / Refinitiv
LSEG / Refinitiv Eikon
This LSEG / Refinitiv /Reuters / Eikon video is courtesy of LSEG / Refinitiv and is being used for informative purposes only. Today's Marketplace (TMP) produces original content for distribution to third parties publishers and the use of any videos, logos, or screenshots simply demonstrate current or past distributors of TMP content. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, publishers, users, interviewee, or others, are those of the respective author(s) and do not necessarily state or reflect those of TMP or the platforms utilizing said content and shall not be used for advertising or product endorsement purposes. Reference herein to any specific company, commercial products, financial data, process, service by trade name, trademark, manufacturer, or otherwise, does not constitute or imply its endorsement, recommendation, or favoring by TMP or any of TMP's distributors. TMP is a property of Capital Media Group Inc and no claims of employment, partnership, or ownership should be asserted by the posting of any video, logo or screenshot.
Terminal Subscribers & Journalists
- 325,000 Financial Professionals
- 2,000 Journalists
- Bloomberg, Website, & App
- Bloomberg Terminal
Bloomberg Terminal
This Bloomberg Terminal video is courtesy of Inside Bloomberg and is being used for informative purposes only. Today's Marketplace (TMP) produces original content for distribution to third parties publishers and the use of any videos, logos, or screenshots simply demonstrate current or past distributors of TMP content. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, publishers, users, interviewee, or others, are those of the respective author(s) and do not necessarily state or reflect those of TMP or the platforms utilizing said content and shall not be used for advertising or product endorsement purposes. Reference herein to any specific company, commercial products, financial data, process, service by trade name, trademark, manufacturer, or otherwise, does not constitute or imply its endorsement, recommendation, or favoring by TMP or any of TMP's distributors. TMP is a property of Capital Media Group Inc and no claims of employment, partnership, or ownership should be asserted by the posting of any video, logo or screenshot.
Financial News Websites
Today's Marketplace's (TMP) national media press releases can be found on the top business and financial news websites. The use of screenshots from these publishers and news providers is being used for informative purposes only. TMP produces original content for distribution to third parties publishers and the use of any videos, logos, or screenshots simply demonstrate current or past distributors of TMP content. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, publishers, users, interviewee, or others, are those of the respective author(s) and do not necessarily state or reflect those of Today's Marketplace or the platforms utilizing said content and shall not be used for advertising or product endorsement purposes. Reference herein to any specific company, commercial products, financial data, process, service by trade name, trademark, manufacturer, or otherwise, does not constitute or imply its endorsement, recommendation, or favoring by TMP or any of TMP's distributors. TMP is a property of Capital Media Group Inc and no claims of employment, partnership, or ownership should be asserted by the posting of any video, logo or screenshot.
NEWS Broadcast & Websites
- Multiple-System Operators
- 50 Million Households
- Terrestrial, OTT, and Web
Local Broadcast Servers
Today's Marketplace (TMP) reaches targeted business viewers via distribution to local ABC, NBC, CBS... news webpages as well as content acquisition servers to 9 of the top 10 Telco MSO's such as AT&T U-Verse, Verizon FiOS, Time Warner, Cox Communications, and similar network. As a result of the "TV Anywhere" initiative, terrestrial cable carriers provide smart TV integrated content nationwide in 50 million American households. These logos are displayed for informative purposes only. TMP produces original content for distribution to third parties publishers and the use of any videos, logos, or screenshots simply demonstrate current or past distributors of TMP content. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, publishers, users, interviewee, or others, are those of the respective author(s) and do not necessarily state or reflect those of TMP or the platforms utilizing said content and shall not be used for advertising or product endorsement purposes. Reference herein to any specific company, commercial products, financial data, process, service by trade name, trademark, manufacturer, or otherwise, does not constitute or imply its endorsement, recommendation, or favoring by TMP or any of TMP's distributors. TMP is a property of Capital Media Group Inc and no claims of employment, partnership, or ownership should be asserted by the posting of any video, logo or screenshot.